British high-end designer Stella McCartney is preparing to launch her second fragrance, which will feature a myriad of dazzling ingredients, as well as a highly personal touch, which are sure to make this scent really memorable. Taking inspiration from her own personal life, Stella McCartney’s latest fragrance entitled L.I.L.Y evokes some vivid memories related to the designer’s family. Learn more about the defining notes, as well as the availability of the new scent.
The very name of the L.I.L.Y fragrance talks about the strong emotional nature of the scent. Stella reveals that actually it relates to the strong bond between her parents: “It comes from my dad’s nickname for my mum: “Linda I love you”.
However, it’s not only her parents that inspired Stella for the choice of the perfume name, but it also relates to some important ingredients in the scent’s bouquet: “The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it,” the designer added.
The British animal-loving designer hasn’t chosen any defining note for her scent that will have a functional role. At the base of the L.I.L.Y fragrance is oak moss, which reveals the special, slightly rebellious side of the scent: “You can’t grow moss — you can’t plant it unless it wants to grow,” she stated. “I find that quite sexy and sinister, to contrast with the lily of the valley.”
The top notes, truffles, are a bit unusual and it was actually hidden from the suppliers to maintain the surprise factor: “We used natural extract of truffle, and I actually told the suppliers we were working with that the extract was for a restaurant! I didn’t want to let people know what we were doing.”
On the ideology behind the scent, Stella McCartney stated: “A girl becoming a woman. It’s an early spring morning, crisp air on the flesh — and discovery.”
To support this idea, she chose model Malgosia Bela for the advertising campaign of the fragrance: “I wanted someone who was not 14, and you can see she’s wearing hardly any makeup. You can see her freckles and skin. So many fragrances are ‘girl girly’ or ‘sexy sexy,’ I really wanted this one to be in the middle ground, aspiring and desirable.”
The official launch of the L.I.L.Y fragrance will take place on Jan. 26 at Selfridges, followed by other retailers on Feb. 15. The ads of the scent will appear starting with February in glossy magazines. The L.I.L.Y fragrance will go on sale worldwide in March, while in the U.S it’ll hit the shelves in September. Pricing will be as follows: $25 for a 10-ml. roller ball; $60 for a 30-ml. eau de parfum; $80 for a 50-ml. size, and $100 for the 75-ml. version.
Source: WWD.com
