Banana Republic shares its spring 2024 campaign set against the stunning backdrop of Big Sur, California, blending the beauty of nature with elegant and relaxed styles. Photographed by Josh Olins, the campaign stars models Suvi Riggs, Chiharu Okunugi, Natasha Luwedde, Noah Mills, and Roberto Sipos.
Banana Republic Spring 2024 Campaign
The models strike poses that capture both movement and stillness, embodying the brand’s concept of casual elegance. Styled by Jonny Lichtenstein, they showcase a variety of essential spring pieces.
The collection features oversized blazers that combine comfort with structured elegance, along with flowing maxi dresses that dance in the coastal breeze, lightweight trench coats, and stylish pleated skirts.
Banana Republic’s spring 2024 campaign features a monochromatic aesthetic captured by photographer Josh Olins, emphasizing the brand’s timeless color palette of neutrals and gentle pastels reminiscent of a coastal sunrise.
Hair stylist Cim Mahony and makeup artist Kiki Gifford contribute to the collection’s understated elegance, showcasing effortlessly refined looks that follow the chic outerwear themes seen in Banana Republic’s winter season campaign in Norway.
Image Source: JHVEPhoto / Shutterstock
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