It seems like Heidi Klum spares no effort and energy to create her first signature perfume, titled “Shine”. The stunning supermodel has been working hard with her team of experts and the result is really amazing. The first picture, as well as the defining notes of the new fragrance have already been leaked.
For her perfume, Heidi preferred to combine femininity and luxury, resulting in a super sophisticated and refined scent: “There are different moods that as a fragrance creator you can travel to. But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling — because I think there are so many perfumes out there that smell cheap and too sweet.”
Mandarin, pear and pink peppercorn make the top notes of “Shine”, while the core notes consist of mimosa absolute, lily of the valley and sunflower, which will give some complexity to the perfume. The base notes of the fragrance – vanilla, Venezuelan tonka bean and musk, complete the stunning bouquet of scents and the result is the new delicate fragrance “Shine”.
As for the bottle, classicism and minimalism make the core concepts of its design. It comes in the golden shade, denoting to high class. “Shine” will be available in three sizes, and the price for the eaux de toilette will range from $17 to $35.
The ad campaign of the fragrance is due to be released in September. Actually Heidi is a great fan of naturalness and trustfulness, when it comes to advertising: “You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can’t completely trick her. If people retouch me too much, I get upset — yes, you can help me out a little here and there, but don’t go overboard. I have one tooth that’s longer than another, and if you look at the [Shine] ad my snaggletooth is coming out a little bit — but I like that.”
Heidi seems to be very confident about her first fragrance and she’s even planned to launch two more later. That’s really great for those who’ll like this first one.
Photos via WWD.com