Inspired by the nostalgic notes of the 60’s, Juicy Couture creates a dedication to the “children of flowers” and celebrates the triumph of freedom, together with the generation of hippies! Its new fragrance sounds like a call to live in love and peace for all those, who expect only a sea of joy and happiness from life, and, of course, strive to always be “in fashion“. Peace, Love & Juicy Couture serves as a spectacular ambassador of a good will, taking on an important mission to find and join like-minded people. The carefree fragrance, full of unique flavor tunes, insists on relaxing and enjoying all the joys of life. And how is “Peace and love” interpreted into the language of the perfume? Certainly in no other way, but Peace, Love & Juicy Couture.
Peace, Love & Juicy Couture – that’s the juicy name of a new fragrance, offered by the famous American brand Juicy Couture. “Let the summer never end” is the motto of the fragrance, which perfectly expresses the free spirit and peace and love, “captured” inside the beautiful bottle of Peace, Love & Juicy Couture. This is already the fourth scent of the popular brand, inspired by the hippie dances on the shores of Malibu.
The most prominent feature of the scent is a rich fruity-floral range. It’s not that difficult now to imagine how our ancestors Adam and Eve were leading a cloudless happy life, full of flowers and fruits in Eden. The new Juicy Couture perfume comes in peace and love, expressed by the floral arrangements of Lemon “Meyer”, black currant, wild hyacinth, iris extract and sweet apple. In the heart of the fragrance Indian jasmine mingles with the starry magnolia, lime flowers with bright, poppy seeds, decorating the neighborhood of Malibu. This splendor is drowning in the bushes of honeysuckle. Orris roots add tenderness and the base of patchouli and musk – sensuality to this juicy scent.
The bright bottle, adorned with well-known attributes of a hippie, is so seductive, that makes you want to try all its “Baubles” on you – the heart-shaped pendant, the turquoise necklace and pink fluffy bracelet.
The face of the advertising campaign, taken by Steven Meisel, is the Russian supermodel Daria Strokous, who posed on the bright posters in bohemian dresses. According to the project director, exactly Daria embodies a hippie-girl; she’s young, beautiful, independent and feminine.
It’s quite enough to buy just a bottle of Peace, Love & Juicy Couture, in order to feel how one flavor can combine different facets of love. Peace, Love & Juicy Couture is an aroma of freshness, lightness and femininity, which can give a good mood throughout the entire day. It’s not in vain that Jean-Paul Guerlain said – “I am sure that if a man falls in love with a woman, her choice of perfume is very successful.” So make Peace, Love & Juicy Couture your right choice and indicate your unique flavor taste. Unleash your senses and give in to temptation!
The fragrance is available in 30, 50 and 100 ml EDT, as well as 7.5 ml roller-ball EDP edition, costing $67 for 50 ml EDP.
Photos © Fashionfame
