Emma Watson has been selected as the new brand ambassador for Lancôme’s ‘Rouge in Love’ lipsticks. The pretty 21-year old British actress will feature in the upcoming ad campaign of the brand representing the new Lancôme makeup collection of 24 delicious lipstick shades. With the Lancôme ‘Rouge in Love’ lipsticks set to be launched only in February 2012, we have the chance now to take a peek at a few concept drawings from the ad, while the completed ads will be released in 2012.
As a media preview of the products reveal, the new Lancôme ‘Rouge in Love’ lipsticks collection will contain three “love moments” of the day – Jolis Matins, Boudoir Time and Tonight is My Night. The Jolis Matins category features soft and light shades and guarantees a fresh sheer effect thanks to the tone-on-tone pearl particles contained. Boudoir Time is about more pigmented and punchy hues, while the Tonight is My Night lipsticks lean toward a more dramatic and intense effect, featuring golden pearl particles for a more opaque result.
The new light-weight lipsticks signed Lancôme cover your lips like with a second skin with added shine and moisturization, and the nourishing repairing oils provide hydration for up to six hours, ensuring your lips look soft and flawless.
Emma Watson talked about some of her makeup preferences, saying that: “When I was younger, I would go for a more natural lip. Now I like playing with different colors. This is just a beautiful thing to hold and own. It’s something that’s light enough to wear during the day and remake an impression at night.”
The lovely actress has already starred in the ad for Lancôme’s Trésor Midnight Rose fragrance. Speaking about her experience, Emma revealed: “What I love about this story that we put together is that it’s almost fate, like chance, that brings the two of them together… You never know what’s going to be around the corner. That’s what we wanted to get across in the fragrance: that life is magical with little surprises.”
Moreover, Emma has revealed in Elle’s October 2011 issue that she isn’t just another pretty face, but she has also got involved in developing the scent. “Lancôme was taken aback by how much input I wanted to have. But I would never just put my name on something. It’s more interesting to have a genuine involvement with a brand, rather than showing up on the day and looking pretty,” the actress confessed.
Photos courtesy of Lancôme