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Perfumes & Makeup

Beyonce Prepares to Launch New Pulse Perfume

It’s quite common to see various world-famous celebrities launch their signature perfumes, which describe their soul, energy and character. One of such celebrities is Beyonce, who has taken a will to launch her already third signature perfume, titled Pulse. Like her first perfume, Pulse also appears to be a very seductive and glamorous scent that will grant you with a great amount of individuality. Check out the new citrusy, floral formula and get ready to enchant the people surrounding you with a new uber sensual scent that suits all occasions.

Pulse has been created with the help of Coty Inc.’s beauty division, which is the same company that helped Beyonce create her previous Heat and Heat Rush fragrances.
Beyonce always stands out for her feminine and powerful style and Pulse thoroughly evokes her personality. Beyonce likes to create signature perfumes and she is of the opinion that a perfume should leave a woman’s mark wherever she goes. “Pulse is a fragrance you can wear all the time,” Beyonce told the People.
“I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”

Pear blossom, citrus, peony, jasmine and Madagascar vanilla make the top notes of the fragrance and bluebird orchid, Beyonce’s favorite flower, is the heart of the formula, which, according to perfumers, has never been used in fragrances. Beyonce’s Pulse fragrance is granted with a high dose of energy that will refresh you anytime and anywhere. “I believe my music makes women feel strong, and Pulse is all about finding that power inside,” Beyonce told WWD.
As for the packaging, it resembles an upside-down chrome bottle with a sky-blue fluid inside. “I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes,” said Beyonce.
Pulse will be available in more than 60 countries in the world starting this September, so be ready to get some of Beyonce’s energy and glamour, captured in a bottle!

Image courtesy of Getty Images

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