One of the world’s largest and most renowned Champagne houses, Moët & Chandon has released its new international advertising campaign, the face of which has become the beautiful, radiant actress Scarlett Johansson. The 26-year-old beauty was selected as the first celebrity ambassador of the famous brand still in 2009, when Scarlett said: “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne.”
The incredibly beautiful actress looks extremely sexy and shining in the ad campaign, photographed by Tim Walker, who was chosen by Moët & Chandon to add a glamorous touch to the champagne. The chairman of Moët, Frédéric Cumenal, stated that Scarlett was the best and “obvious choice” to be the company’s celebrity ambassador.
The photos were taken in Château de Trianon, in a fabulous residence in Epernay, North East of Paris, France. Scarlett Johansson expresses her sensuality and beauty in the photos and proves that she was really the best choice for the campaign. She is the reflection of savoir-faire and the rich patrimony of Moët & Chandon, which is far the most favorite champagne of many famous people since 1743. The Moët & Chandon campaign comprises print, outdoor and online advertising.
According to Pursuit, Moët & Chandon President & CEO Daniel Lalonde said, “Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.”
Photos © Pursuitist
