The variety of choices in matters of fashion and style is expanding more and more day by day, and it’s quite hard to make a selection among them. An important contributor of choosing this or that fashion brand is its lookbooks and ad campaigns, featuring different famous people. If you haven’t found your muse yet, it’s high time to get your inspiration from Scarlet Johansson, featuring in Mango spring 2011 ad campaign. It’s not the first season, that the beautiful and talented actress Scarlet Johansson has been the face of the Spanish fashion brand Mango. She’s been the spokes-model of it since 2009, and their collaboration really turns out to be a fruitful one. The stunning actress, who has changed her hairstyle recently, looks extremely spectacular in the spring/summer ad campaign of the brand.
The advertising campaign was shot at the Casa la Ricarda in Barcelona by Mario Sorrenti. The styling was directed by Jane How, while the makeup and hair was done by Aaron May and Oribe, respectively. The campaign is certainly a perfect one not only due to the wonderful cavalcade of outfits, peculiar to Mango style, but also because of the harmonious interpretation of them by Scarlet Johansson. The radiant actress really looks perfect and unique in all and each photo, coloring the entire campaign by her presence.
According to Stylecaster, when asked about her collaboration with the brand and the working team, Scarlet Johansson answered: “Yes, it was awesome working with Mango. I loved working with the entire team; I think we had something very good in working with Mario, with the team of makeup, hair and styling.”
The advertising campaign, called Modernist Resort, is inspired by one of the most vivid trends of this season – the 70’s style. The main characterizing features of the overall campaign are various vibrant prints, subtle ruffles, pleats and a certain navy influence, which set a unique atmosphere of simplicity, elegance and allure. There are various accessories used, which are left discreet on purpose. The focus of the collection is laid on the idea, that simplicity in style can be really amazing, when you pay attention to various small and “hidden” details.
All in all, Mango spring 2011 ad campaign was really a great success, featuring the elegant and incredible actress – Scarlet Johansson.
Photos © Stylecaster