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Rihanna is the New Face of Armani Underwear and Jeans

Rihanna, who became a real fashion icon years ago, perfectly knows how to use her charm and unique style preferences. After leaving her mark on the beauty industry by collaborating with CoverGirl and Nivea, the young diva enters the fashion world with an impressive deal with the luxurious fashion brand Armani and becomes the new spokesman for Emporio Armani Underwear and Armani Jeans.

After so many rumors about the possible collaboration, Rihanna herself wrote via Twitter: “U would NEVER guess what I’m doing right now!!! Hint Hint #Armani”, thus putting an end to doubts.
Rihanna, who has also appeared in a Gucci campaign in 2008, will join the list of other celebrities, who have also worked with Armani, such as David and Victoria Beckham, Rafael Nadal, Christiano Ronaldo and Megan Fox.
The fashion house has confirmed that Riri is “the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12.” Furthermore, the luxury brand explains that they’ll still go on with their collaboration with Megan Fox: “Fox, who previously appeared in the campaign, will continue on in the Giorgio Armani Beauty ads.”
The new stunning ad campaign are shot in New York by Steven Klein and will be released worldwide in September. We can’t help, but wait to see Riri wearing Armani underwear and jeans!

Photo courtesy of Getty Images

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