Armani is bringing the big guns out with the launch of their new campaign, as non-other than global star Rihanna is the new face of the high-end label. Known for her incredible sex appeal and charm, Rihanna manages to look edgy and extremely sensual, while posing for the new promo campaign for Armani Jeans, as well as Emporio Armani Underwear.
Before Rihanna, there were lots of other world-famous celebrities to represent the label, among whom are Transformers hottie Megan Fox, super studs football players Cristiano Ronaldo, David Beckham and his designer wife, Victoria.
For the new campaign, the curvy singer bears a total look transformation, wearing a short blond wig to match her ultra-seductive and wild look. Photographed by Steven Klein in New York, Rihanna looks spectacular, sporting tight fitting jeans and sexy lingerie, while posing next and inside a vintage deluxe car. Armani Group admitted that the campaign had a vivid theme: “The concept was based on a classic film noir, giving it a contemporary twist – sexy, yet sophisticated.”
Named the Sexiest Woman Alive, Rihanna has also been chosen as the ambassador for the Italian label underwear division, Emporio Armani Underwear.
The promo photos will appear in international fashion publications already this month. We don’t have a single doubt that with her new impressive attitude Rihanna will surely stop traffic!
Photo credit: Armani Facebook