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Rihanna for Armani Jeans & Underwear Campaign

Just a few months ago, super-hottie Rihanna was announced the new face of Armani Jeans and Underwear, and sometime later she starred in the first Armani Jeans and Underwear campaign, looking utterly classy, sexy and artistic at the same time. Now the 23-year-old singer features in the second Armani Jeans and Underwear campaign, delighting us with a series of ultra-sensual, yet innocent, classy, yet alluring photos.


If the first ad campaign of the legendary brand revealed the more daring, confident and even fierce side of Rihanna, the second one puts more emphasis on the innocent side of her, without forgetting about sexuality. The blonde short crop she was wearing in the first campaign was replaced by a gorgeous mid length hairstyle and face-framing bangs, which immediately reminds us of her debut style choices. The effect of black and white photos was definitely huge in the first campaign, which is the main reason why the same concept is adopted for this second one. It gives a more sophisticated and sexy vibe to the overall scene.
By tackling both sides of femininity – the more confident and sexual one, and the more innocent, romantic and sometimes even shy side, Armani is trying to prove that every woman can be beautifully represented by the fashionable designs of the legendary label. With the Sexiest Woman Alive as the brand ambassador, this desire of the label is definitely thoroughly fulfilled.
With so successful photoshoots, we can only hope that the Armani and Rihanna collaboration continues and brings even more alluring and creative campaigns, offering lots of interesting style insights!

Photos via Armani Facebook

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