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Reese Witherspoon in ‘California Denim’ for Lindex

Sunny and pretty Reese Witherspoon has become the new face of the famous Swedish retailer Lindex. The 35-year-old Oscar-winning actress is all smiles posing for the brand’s fall 2011 campaign called “California Denim”. She spreads all positive emotions, energy and beauty, while sporting those ’70s-inspired outfits with a relaxed California-inspired flair.
Speaking about her collaboration with Lindex, Reese says: “I have always loved denim and knitted garments that can be mixed and matched. Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection”.

About their choice, Johan Hallin, Director of Concept & Marketing at Lindex, says: “Reese Witherspoon is truly the best possible model for the launch of our new concept – Get the Look. She also personifies the Lindex brand in a good way. She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour. Reese presents this autumn’s fashion collection, inspired from California, perfectly”.
The “California Denim” collection of Lindex brings stylish layerings, lots of denim and cozy knitwear in autumnal shades. So versatile and feminine, at the same time relaxed and laid-back, the new fashion line is sure to appeal to a huge crowd of fashionizers, making it so easy to sport various stylish looks. Knit cropped sweaters, soft cotton blouses, classic, lightweight shirts, fine knit cardigans, rib knit waistcoats, cute denim shirts, hand-knitted cardigans, oversized heavy knit sweaters, oh-so-chic ponchos, but also suede bags and leather belts are here to help you mix and match, pulling off utterly fashionable outfits.

As the name of the collection suggests, denim items dominate in “California Denim”, featuring various styles and colors, such as super stretch skinny jeans, jeans with ’70s flare and high waist, or classic boot cut. Moreover, the new communication phrase of Lindex, “Get the Look” will help you get affordable and super trendy outfits according to your taste and preferences. If you are eager to find the most flattering jeans for your body type and get cool, trendy outfits, check out the Denim Guide on the brand’s official website.



Photo courtesy of Lindex

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