Children are the most loved, innocent and funny creatures on this earth, who fill our lives with a sea of joy and happiness. And what is the most essential thing for the parents is to see their children always smiling, gay, neat and, why not, stylish. They spare no effort and money on them, trying to keep up with the latest fashion tendencies and set a certain style for their children. If you haven’t managed to do a spring shopping for your child yet, just take a closer peek at the sunny, funny and joyful collection, presented by Ralph Lauren for spring 2011.
This year Ralph Lauren has succeeded in creating a unique, surprising “artwork”, comprising the Magically Magnificent School Adventure showcases Ralph Lauren Childrenswear Spring 2011 and the new RL Gang. The talented and beautiful actress and the caring mother Uma Thurman together with the Room of Grow (a nonprofit beneficial organization, supporting children in poverty) was the one to narrate the cheerful video of the advertising campaign.
Following the children of RL Gang and their endless adventures at school, the RL Gang is introduced to a new student at school, named Elle and are inspired to show their magical artwork by their mysterious teacher, Professor Randolph Lattimer. During the entire process they are demonstrating 17 new looks from the spring collection, characterizing the personality of each of them and an individual sense of style.
The new Ralph Lauren Spring/Summer collection is lined up with a cavalcade of girls’ plaid and country floral ruffled seersuckers and rugby dresses, denim and hand-croched sweaters, boys’ sporty button-down shirts, casual crewnecks in stylish stripes, polos, chinos, hoodies, ultra soft tees and colorful plaid shorts, suitable for wearing on school days, casual and special occasions.
Polo Ralph Lauren has always been dedicated to children and this year too they will donate the 15% of all the proceeds to the Room to Grow. In addition Ralph Lauren has launched a children’s contest, where your child also can take part and become the next model of the company and have an exciting chance to collaborate with Barnes and Noble.
Photos © Ralph Lauren