Connect with us

Hi, what are you looking for?

WPC TrendsWPC Trends


Rachel Bilson Launches ShoeMint Collection

With just a few weeks to go until the holiday season, celebrity collaborations quickly expand and this time it’s Rachel Bilson’s turn to show off her great fashion side. Teaming up with her long time celebrity stylist, Nicole Chavez, and fashion expert and footwear designer Steve Madden, gorgeous actress Rachel Bilson is coming up with an exclusive footwear collection for the social commerce company BeachMint. Rachel’s debut collection will combine her signature style, Nicole’s fashion experience and Steve’s extraordinary craftsmanship and design. Rachel Bilson’s ShoeMint line will be launched for the holidays, offering a monthly selection of fascinating shoes to BeachMint’s members.

Speaking about her new project, the ‘Hart of Dixie’ star said that, “I loved the idea of designing really cute shoes that are affordable and accessible. The whole idea behind the BeachMint brand makes the online shopping experience so personal.” Rachel also added that, “More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me.”
The 30-year-old actress has been always spotted for her unique style, inspiring millions of women worldwide. However, what does Rachel think about being a designer? “As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about,” Rachel said.
Rachel Bilson isn’t the only famous celebrity to collaborate with BeachMint. In October 2010, Kate Bosworth and her stylist, Cher Coulter designed BeachMint’s first fashion e-commerce site called JewelMint. Later, in July 2011, sisters Mary-Kate Olsen and Ashley Olsen launched an exclusive t-shirt collection on StyleMint.
Then, in October 2011, Jessica Simpson launched BeautyMint alongside Beverly Hills skincare expert, Nerida Joy. The website is a personalized skincare system that combines advanced anti-aging technology and science with natural ingredients. “My hope for any woman that uses BeautyMint is that they can find that confidence, that they can see results and know how beautiful they are and feel beautiful on the inside and out,” Jessica said in a testimonial video.
ShoeMint will follow the same rule as all the above mentioned verticals and will offer monthly shoes to its members. All ShoeMint shoes will retail for $79.99. “At BeachMint, we believe everyone should have the ability to have access to quality products designed and created by the best influencers and experts,” BeachMint President, Diego Berdakin, said.

Photos courtesy of ShoeMint

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


When winter has coming, we always try to prepare winter outfit to make perfect day. And this is also been done by a beautiful...


Introducing Tarte Cosmetics’ new Tartiest PRO REMIX Amazonian clay palette, its brightest and boldest eyeshadow palette yet. The palette includes 20 brand new artistry...

Beauty Tips

‘Tis the season for the fresh and classic French Manicure, and Essie has the perfect how-to to create the Mademoiselle French manicure and it’s...


It’s all about the seconds with the new J12 CHANEL watch, featuring the Caliber 12.1, a new self-winding movement manufactured exclusively for CHANEL. It’s...