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O’2ND Spring 2011 Ad Campaign

Nothing describes a new collection of a famous fashion designer better, than a series of unique photos from its Ad campaign. The Korean brand O’2ND has released its wonderful, fairy-tale like photos from the 2011 Ad campaign, featuring the super models Sigrid Agren, Julija Steponaviciute and Molly Smith. The photos were taken by Tim Walker in a surreal mesmerizing realm full of gigantic roses, dreamy and romantic atmosphere, exactly like in a fairy-tale. The breathtaking photos contain a unique concept, created by set designer Simon Costin, where even the slightest details are amazingly beautiful, which fully express the magic feel of the designs.

Kate Phelan is the stylist of the models; the hair was done by Malcolm Edwards and the makeup by Sam Bryant. The result is just astonishing and delightful. All the elements are very well thought, which altogether create a unique atmosphere of purity, perfection and simplicity. Surely the major role in it play the stunning clothes and fashion accessories of O’2ND.

The girls were photographed in different postures that express a certain femininity and naiveté through incredible catchy outfits and sweet details. Soft romantic lace, impressive dramatic embroidery, sweet adorable ribbons and cascading ruffles truly describe the unusual new clothing line of O’2ND. This gorgeous collection is filled with pleated ladies skirts, cute little white dresses with adorable floral prints and sweet embellishments, chic and girly romantic blouses and other ladylike items.

The carefully-chosen fashion accessories spice up the whole campaign, adding some sophisticated and extra-creative touch to it. The amazing accessories of various delicate designer handbags including oh-so-delicious apple-shaped bags, romantic hats, flowers, beautiful high heel shoes and cute white flats contain some accents of fairy-looking vibe and femininity. It’s just impossible to have a look at this wonderful collection and resist your wish of having a piece of clothing from O’2ND to fresh up your spring wardrobe.

Photos ©  Fashionising

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