The edgy, trendy, feminine and sexy woman, the talented singer Katy Perry, who has managed to capture the world’s attention with her hot and cold character, has been officially announced as the first celebrity global brand ambassador of “Good Hair Day”, a British professional hairstyle brand. GHD explains that the reason of such a decision is because Katy Perry is extremely feminine and modish, with a unique fashion sense and an original style. And if you are of the opinion that a hair dryer or straightener advertisement can hardly be glamorous, just take a closer peek at the exclusive photos, leaked from the latest advertising campaign of GHD, called “Iconic Era’s of Style.” The effect is undoubtedly great!
According to GHD, Paul Stoneham, the Chief Executive Officer of GHD, stated: “Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies GHD’s spirit of female transformation and empowerment, as she is recognized as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for GHD.”
Katy Perry also seems to be very excited at this offer: “I’m so excited to be working with GHD, especially using their tools on my California Dreams Tour to get me stage ready. GHD products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming GHD campaign. Keep your eyes peeled for it!”
The cooperation of Katy Perry and David LaChapelle, who was behind the lens, gave birth to a highly exciting, surreal and divine campaign, presented in the styles of 50s, 70s and 80’s fashion. Katy Perry presents three iconic photos of hair styles, corresponding to each of these decades – glamour, boho chic and rock.
In the first image Katy Perry was dressed in a beautiful beige dress, looking so tempting on a bed of roses. Her hair was arranged in gentle waves.
Transporting us to the 70s and boho fashion, Katy Perry is wearing suede boots and an alluring leopard dress. Her gorgeous hair is left down, crowned with a band.
In the last theme, filled with the 80s breath, Katy Perry looks fantastic in the colorful dress and tight curls storm.
Everyone will agree that the advertising campaign was really a great success. To make all this more interesting and captivating, GHD has given its customers a chance to win one of the tickets to Perry’s California Dreams Tour and meet her backstage! All you have to do is hurry to a GHD salon and buy a GHD styler until April 26. You can find more detailed information at www.ghdhair.com.au.
Photos © ofeminin
