As we already know, beautiful Kate Winslet has recently been announced as the new face of St. John Knitwear for the company’s fall 2011 campaign. The first photo shoot has already taken place in a Jersey City movie theater and there are few behind-the-scenes photos leaked now. No one will doubt how gorgeous and fantastic the 35-year-old actress looks in the photos, flaunting her elegant and lady-like side. If you still do doubt, take a look at the photos and judge everything yourself.
Kate told Women’s Wear Daily: “They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes. I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model.”
In the photos Kate wears some dresses and cardigans from the company’s fall collection. Besides she stated that she used to have several St. John pieces, all of which she describes as extremely flattering and soft. “Absolutely, yes! I have worn several of their pieces over the years,” she said. “It seems fresher than that because of the fabrics. They’re extremely delicate, extremely wearable and very flattering.”
Before Kate it was model Karen Elson to represent the brand. When Kate was selected as the face of St. John, she confessed: “The St John collection is effortless and chic, and I think speaks to how real women live and dress today. I am excited to collaborate with George and work with St John.”
About their decision, Glenn McMahon, St. John’s chief executive said: “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved.”
Besides, George Sharp, the creative director, added: “She embodies the modern sensibility of St John, she is contemporary and authentically captures the style of the St. John woman.”
Don’t you think that Kate really looks fantastic in all those photos?
Photo courtesy of WWD