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Kate Winslet for St. John Spring 2012 Ad Campaign

You probably already know from our previous posts that Kate Winslet is the brand ambassador for St. John and now the beautiful British actress features in the latest St. John spring 2012 ad campaign, photographed by Craig McDean. She looks ultimately elegant and feminine in the ads shot in a New York City penthouse. Check out the stunning photos and the behind-the-scenes video, in which the Oscar-winning actress describes the latest line from St. John as “very light and very fresh”!

Expressing her opinion about the new St. John Spring 2012 collection, Kate Winslet says in the behind-the-scenes video that: “This collection does feel very light and very fresh. What I love too is that the lines are a lot more relaxed, and yet at the same time they still give shape, so you get those lovely feminine curves, which to me are very, very important.”
She adds that she also likes the factor that the clothes featured in this voguish collection are designed to flatter even women with a shape. “You don’t have to be a size 2 or even a size 4 to be able to wear these garments because they fall so well, they’re cut for women with a shape, and of course I love that. That’s me all over,” she continued.
Speaking about the label, Kate said that: “It has been a great experience working with St. John. I am very excited for this upcoming season, George and St. John have created wonderfully chic and effortless styles for the modern woman.”

Kate Winslet was chosen as the face of St. John earlier this year, following the footsteps of Angelina Jolie, Gisele Bündchen and Karen Elson. The 36-year-old actress started her collaboration with the American label yet last fall, posing for the St. John fall 2011 campaign.
“[Kate’s] continued support in the brand and women’s receptiveness to her beauty and extraordinary body of work are just some of the reasons to continue on with our relationship and decision to work together for our spring 2012 ad campaign”, the brand’s creative director George Sharp said.
Let’s agree that she looks really impeccable in the photos, and the clothes are way too stylish!



Photos courtesy of St. John

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