For the purpose of expanding its market share and shifting from the brand that produces timeless pieces to a more modern fashion based label, the Ann Taylor brand turned to Boho chic icon Kate Hudson for help, who has brought the brand’s newest vision to life through their spring 2012 campaign. The Ann Taylor Spring 2012 Ad Campaign is really lively, bright and utterly trendy, so we can conclude the brand managed to fulfill its ambition by choosing Kate as the face for the latest campaign. Check out the photos and judge yourself!
Apparently Kate was more than happy to collaborate with the brand, as she has stated: “I love fashion, and [Ann Taylor’s] new spring collection is so stylish and hip and colorful! As a young girl I looked up to the sophisticated style of Ann Taylor so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women. The new Ann Taylor is not afraid to be sexy and real – because they design for every generation. The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”
Joining a quite impressive list of celebrities, who had the honor of representing the brand, including Milla Jovovich, Heidi Klum, Naomi Watts, Katie Holmes, and most recently Demi Moore, Kate Hudson does her task perfectly well, looking classy and serene, while demonstrating those feminine pieces from the brand’s newest collection. The main focus of the line seems to be mid length feminine dresses, which are the embodiment of elegance and look stunning, when accessorized with a few colorful accessory pieces.
Looking for a fantastic way of creating a well-balanced, sophisticated and classy look with modern touches? The Ann Taylor spring 2012 collection is the place to draw inspiration from, as it features fabulous outfit choices with an exciting style approach. So take a peek and pick the perfect options for you for the new season.
Photo courtesy of Ann Taylor