Prepare to have a real delicious, juicy spring this season by opting for playfully printed pieces and unique fashion accessories, head-turning combinations and an effortlessly California-inspired style! Need a hint? Check out the super-refreshing, bright and inspirational Juicy Couture spring/summer 2012 campaign and start updating your closet according to the latest fashion tendencies! This is one of the most amazing fashion campaigns of the new season, which only makes us strongly wish to obtain all those incredible pieces, but also puts us into a daydream about sunny summer days.
Juicy Couture is one of the most favorite brands of many fashionizers, which manages to steal the hearts of fashion enthusiast every season with every single collection. The ultra-voguish Juicy Couture spring/summer 2012 collection has it all for you to look outstanding and stylish in the blossoming season, including polished jackets and blazers, whimsical ground-skimming dresses, pretty skirts and a myriad of eye-popping accessories. The amazing prints used and the rich color palette, ranging from navy blue and dust to punchy tones of pink and orange, will drop a colorful bomb into your closet and cheer up your new season looks.
Beautiful model Anna Selezneva is the one, who fronts the youthful and fun Juicy Couture spring/summer 2012 campaign, styled by Melanie Ward and photographed by famous Dutch duo Inez van Lambswerde and Vinoodh Matadin in Beverly Hills. The president and chief creative officer of the brand, LeAnn Nealz told Women’s Wear Daily that, “I loved how Inez and Vinoodh make Anna look — she is the quintessential Juicy girl. We also worked with them to make the essence of Los Angeles a main character in the campaign, to emphasize the laid-back glamour inherent in our DNA.”
The new Juicy Couture campaign will be launched in the March issues of such renowned magazines, as Vogue, Elle, Vanity Fair, InStyle and Glamour. Moreover, besides the printed campaign, the brand will also release a digital video, made by filmmakers Santiago and Mauricio Sierra and featuring models Mirte Maas and Kasia Struss.
It’s the best time to revitalize your style for the new season by opting for comfy, effortlessly chic clothes and accessories. Go for feminine cuts, sexy heels, pretty arm candies, multi strand bracelets, message bangles, roll-worthy necklaces and earrings and stylish pedants, making your dressing instantly stand out. All in all, it’s really difficult not to be swept away by the fascinating goodies, represented in the Juicy Couture spring/summer 2012 campaign!
Photos courtesy of Juicy Couture