Lovely and adorable Jessica Alba was announced as the new face of Piaget’s “Possession” jewelry collection. She absolutely shines in all the six photos from the latest advertising campaign of the luxury Swiss jewelry label. No wonder, the world has another chance to once again ascertain what a divine beauty the 30-year-old actress possesses! The campaign turned to be a great success, thanks to beautiful Jessica Alba, professional photographer Patrick Demarchelier, stylist Brad Goreski, make-up artist Lauren Andersen and hair stylist, Renato Campora. Take a look at the photos and a behind-the-scenes video and judge everything yourself.
According to RareDelights, stylist Brad Goreski explains why exactly Jessica was chosen as the ambassador of the Swiss brand: “She’s modern and young and cool and beautiful. I think Jessica’s the perfect face of Piaget.”
“Possession” is characterized as a “bond, an official or secret story of love or friendship”, consisting of elegant pieces of white and yellow gold, decorated with diamonds or left bare. Jessica expressed her own opinion about the stunning designs: “The thing that’s so great about these pieces is how chic and simple they are. I love the idea of layering the gold and the silver and the rose gold – and that sparkly line is nice. All those diamonds.”
The working team created six different images for the actress, each of which shows her from a different side. Jessica looks equally amazing and charming both in elegant and sophisticated, and in simple and laid-back outfits.
Piaget is a world famous luxury brand, founded still in 1874 in a small village located in Switzerland, called La Côte-aux-Fées, by Georges Edouard Piaget. The year of 1964 was really remarkable in the brand’s history, when Piaget presented to the world his gorgeous creations of watches, made of precious stones, such as lapis-lazuli, turquoise, onyx and tiger’s eye. Year after year the designer expanded his collections, presenting marvelous designs of luxury and extraordinary jewelry pieces. They certainly keep to their motto for 100%, which is “Always do better than necessary”.
“Possession” is another stunning collection, which makes no exception to the brand’s rule. You can find unique rings and earrings, necklaces, bracelets and pendants of pink, yellow and white gold, flavored with a chic and modern allure. Aren’t they just wonderful?
Photos © Rare Delights