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Jacqui Ainsley For Boux Avenue

The beautiful and super sexy girlfriend of the film director Guy Ritchie, Jacqui Ainsley was chosen as the brand ambassador of the luxury lingerie label Boux Avenue, posing in its latest wonderful collection. Launched in March 2011, the new lingerie collection of Boux Avenue consists of affordable and fabulous pieces, designed especially for those who strive to boost their wild feminine beauty and lady-like sophistication. If you haven’t completed your lingerie wardrobe with new stunning underwear pieces yet, you can pick your favorites in Boux Avenue boutiques and online stores, adopting a new body language, peculiar to your unique character.

Theo Paphitis, who is the owner of the brand and a star of Dragon’s Den, has taken the fashionizers’ demands into consideration, when creating this gorgeous collection. According to vogue, he claimed at The Ivy Club’s Loft Room: “The whole range is about an attitude of mind. There are certain things that girls want, whether they are 70 or 17. It is about being special.”
As for Jacqui, she appears to be very excited for this suggestion: “I am honored to be the first Boux Girl. I love that day to day, whatever side of your personality you want to show that day, you can wear what you want and there will be lingerie to fit that.”

The 29-year-old pregnant beauty looks fantastic, flaunting her perfect figure in those delicate lingerie sets, bodysuits and corsets. She posed in Ava vintage floral set of balconette bra and knicker, also in a Rococco set, decorated with floral embellishments and romantic lace.
The collection is extremely versatile, containing fantastic lingerie sets for everyday and special occasions. There is an array of sexy vintage-inspired bras and corsets, plunge bras and girlish items. Satin, lace and mesh make the collection very sophisticated, feminine and beautiful.
Boux appealed to me as a novel concept filling a much needed niche I the market – and knowing Theo was at the helm it was sure to be a success. Boux Avenue lingerie is desirable, delicately detailed, beautifully designed and affordable. I loved putting the ‘Oooh’ in Boux – now it’s your turn.” Follow Jacqui’s advice and look super hot in your new lingerie.


Photos ©  Famemagazine

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