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J.Crew ‘Hello, World!’ Campaign

We all love J.Crew and its vibrant style, so no wonder the entire world wears it. But how do people wear J.Crew? The famous fashion label has released a special campaign, J.Crew ‘Hello, World!’, to show how the world wears its clothing pieces and accessories. Famous photographers Garance Doré and Scott Schuman are behind the lenses, who have gone through eight cities to show famous bloggers, fashion designers, magazine editors and boutique owners wear J.Crew. Take a look at the pictures to draw a little sartorial inspiration!


Garance herself describes his personal style, saying: “It’s not about having expensive clothes, being on trend or having a perfect body. People who inspire me are people who really make me feel like I know a little more about their personality — their strengths and their weaknesses — when I look at them. It’s what gives them charm.”
On styling her look, she adds that, “I always try to mix shiny clothes with rougher items. I don’t like to feel overdressed or too pretty-pretty, so I wanted to pair the skirt with something supercasual like a military jacket, a jean jacket or flats. Scott told me to keep the heels, so…”
Milan-based fashion designer Elisabetta Venturelli says that when it comes to her style, “I love mixing different styles to create improbable yet sophisticated combinations.” Her idea of the perfect finishing touch? “Jewelry, glasses and a hat.”
Photographer and surfer from Sydney Lincoln Pilcher is the next J.Crew wearer, who says: “My personal style is pretty simple. I like clean lines and comfort.”
Where was he captured for this lovely campaign? “We shot in Montauk, New York, with an early morning coffee and a fun chilly wave at Ditch Plains, a surf spot out there. But my city, Sydney, truly has the best coffee and waves,” he says. His style icon? “Paul Newman.”
The J.Crew ‘Hello, World!’ campaign also features Caroline Issa, who works at Tank magazine, in London. “I like clothes that make a statement, whether that’s in a color, a texture or a cut. I’m not afraid of putting prints or colors together that might not necessarily go together naturally,” Caroline says about her style. Her idea of the perfect finishing touch? “A red lip.”


As for classical violinist Charlie Siem, he tells how he became a violist by saying: “When I was 3, I heard the violin on the radio, Beethoven’s Violin Concerto — still my favorite piece — and I was enthralled. I’ve been lucky enough to share the stage with the Royal Philharmonic and Moscow Symphony orchestras and even The Who.” As on his style, Charlie admits that, “I gravitate toward unostentatious, smart clothes.”
Berta Bernad, a talented photographer and blogger from Madrid, Spain, also stars in the campaign and she says that her style “depends on the day and my mood. I might get up and want to dress up, or just grab the first thing in my closet that catches my eye.”
On her blog, “I studied journalism, so I love to observe everything! From the moment I wake up, all I can think about is my blog. It’s not only about fashion, it’s about art, friends and my lifestyle. I hope it helps others find their style.”


Takahiro Kinoshita, Editor-in-Chief at Popeye magazine, Tokyo, states that, “I like traditional style that’s authentic.” His essential article of clothing? “An oxford shirt.”
Sven Schuman, founder of The Talks magazine from Berlin, Germany, talks about his style by saying that it is mainly about “pretty laid-back—old jeans, T-shirts, cashmere sweaters. I just always make sure to be comfortable but of course, I like really nice things as well.”
On his magazine, The Talks, he says that, “It’s an online interview magazine I founded with Johannes Bonke. We speak to people who have influenced our culture in one way or another: artists, actors, directors, designers, photographers, musicians. You can find interviews with people like Mick Jagger, Bruce Weber, Mila Kunis, Michael Caine and Julian Schnabel, among many others. It’s cool.”
Hilary Tsui, mother, blogger and owner of Liger boutique in Hong Kong, is the next star of the campaign. “I mix colors, patterns and labels to create a look that’s edgy and cool,” she says about her style.
TK, founder of Milk magazine from Hong Kong, confesses that, “I’m inspired by ’50s and ’60s style. My idea of the perfect finishing touch is a hat.” On Milk, “It’s a magazine about what’s new and cool in the worlds of fashion, art and design.”
Why does he buy J.Crew pieces? “It’s my go-to for shirts. I am partial to blues. The classic chambray button-down is a wardrobe staple. You can wear it dressed up or down,” TK says.

Photos courtesy of J.CREW

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