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H&M Conscious Fall 2011 Fashion Campaign

Being one of the most beloved fashion labels among millions of fashionizers, the Swedish retailer H&M doesn’t spare efforts and money for creating sustainable products and it always manages to offer fashion and quality at an affordable price tag. In addition to this, H&M knows it well how our actions can affect the environment and people and to stand for this idea it constantly creates environmental friendly collections, one of which is the latest H&M Conscious Fall 2011 collection. Using greener fabrics, the new H&M Conscious Fall 2011 collection is a vivid proof of H&M’s actions for a more sustainable fashion future.

Featuring top models Caroline Brasch Nielsen and Frida Gustavsson, the H&M Conscious Fall 2011 campaign reveals an alluring line of ladylike pieces, all of which are using organic and recycled materials. It’s right time for you to discover the beauty and importance of eco-friendly fashion and the best leader for you in this aspect can certainly be H&M.
“For H&M, sustainability is a natural part of doing business in a globalized world. Stable purchasing and sales markets, in which people are treated with respect and resources are used responsibly, are essential to our business model. Naturally, we have to play a role in making this business context a reality,” Karl-Johan Persson, CEO H&M Hennes & Mauritz AB said.
The H&M Conscious Fall 2011 Campaign is actually a fascinating parade of fall-appropriate outfits, including gently flared skirts with printed patterns, sweet embroidered blouses, lovely knee-length figure-fit dresses, chic knitted cardigans, short jackets with decorative beaded embroidery details, elegant coats, pattern-knit jumpers. The line also features gorgeous accessories, such as knitted hats with decorative braids and floral appliqué details, cozy knitted scarves, floral printed ankle boots, high platform shoes in patterned satin, and handbags in silk and organic hemp with a dazzling print pattern, handle and imitation leather shoulder strap.

Speaking about fall 2011 fashion, H&M’s head of design, Ann-Sofie Johansson said that, “This time of year, I like soft, warm clothes that work easily for indoor and outdoor life. I like to look chic, but in a loose and relaxed way. Knitted grandpa leggings go perfectly with a mini dress or buffalo-check tunic, and black jeans are good-looking and easy to wear with a grandpa top and sleeveless blazer.”
The eco-friendly approach in fashion is definitely more than a trend and it also requires lots of responsibility. This wave has taken lots of designers in it, yet with the new H&M Conscious Fall 2011 collection you are sure to get a sustainable look at a rather pocket friendly price.

Photo courtesy of H&M

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