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H&M By Night Collection

It’s not news that there are more wedding ceremonies, parties and memorable nights organized in the warm season of summer, than in winter. Therefore, besides furnishing your wardrobe with the latest trends and buying new clothing pieces, it’s also obligatory to get a pair of evening cocktail dresses, in case you are invited to a beach party, a romantic dinner or a friend’s wedding. And here comes our faithful friend H&M, which is an endless source of inspiration, bringing gorgeous fashion pieces, suitable for a great range of occasions. This time our favorite Swedish label has presented a brand new collection for girls, who love to dress up. Sweet and delicate chiffon dresses, lovely wide-cut jumpsuits and sexy silhouette-embracing dresses are the key items of the H&M BY Night Collection. Sport a simple, yet chic and sophisticated look with these flattering cocktail dresses and radiate delicacy and femininity at the beautiful nights in summer.

The lovely British supermodel Emma Maclaren is featuring in the advertising campaign, teaching you the way to dress up for a casual party and a special evening. It’s quite obvious that the dominating items in the H&M BY Night Collection are dresses, both cute minis and ground-skimming maxis, of delicate fabrics and second-skin and pinkish shades. You can also see light red, black and edgy patterns in utterly elegant and chic flowing dresses. There is a great versatility of designs, such as one-shouldered dresses, draped and flared ones, halterneck chiffon dresses and low-cut designs. Pick up the style that best characterizes your personality and appear at the party as a real dreamy fairy.

If you prefer to sport a more seductive and edgy style, instead of those of romantic and dreamy ones, H&M BY Night Collection presents a line of sexy outfits, such as short figure-hugging black dresses, one-shouldered dresses with decorative braiding, wide-cut jumpsuits with daring prints and much more.
Whatever style you choose, never forget about your accessories, which can easily change your appearance from head to toe. Go for H&M BY Night Collection and shine during the evening with your differing outfits and maximum fashion sense!


Photo courtesy of H&M

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