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Hanky Panky and Sanrio Team Up for Lingerie Collection

Makeup, clothing pieces, fashion accessories, sportswear, sweets… Hello Kitty seems to be everywhere, and wherever it appears, it makes the world colorful, sweet and stylish. This time the most fashionable and the cutest kitten in the world is trying its hands at lingerie, as the Hanky Panky label and Sanrio have teamed up for an utterly cute lingerie line for the new warm season. Despite the fact what lingerie you consider cute and stylish, you are sure to love the Hanky Panky x Hello Kitty 2012 lingerie collection! Make your summer days sweeter by picking your next intimate apparel from the Hanky Panky x Hello Kitty collection!


Since every collaboration has some reason, we’d certainly like to know what motivated the brands to ink such an unexpected, yet quite pleasant deal. As the senior brand marketing director of Sanrio, David Marchi reported to WWD, “A lot of people think this is just a brand for kids and teens, but many 18 years old and older women have grown up with Hello Kitty and can relate to the brand in a more adult way”.
I guess the statement by Mr. Marchi is more than justified. The Hanky Panky x Hello Kitty 2012 lingerie collection is actually a fusion of something sweet, sultry and naughty, which are innocently reflected in the alluring lingerie pieces. There are sexy lacey thongs, boyshorts, brallette and baby dolls, camisoles and chemises, all featuring the lovely Hello Kitty print and awesome crystal details. Can you find any other better summer lingerie collection? Definitely, no!
The exciting Hanky Panky x Hello Kitty 2012 lingerie collection is scheduled to hit the market on the very first day of the first summer month, June. All those, who’d like to update their lingerie drawer with a few cute pieces, should know that the prices of the new Hanky Panky x Hello Kitty goodies will vary between $27 and $98, depending on the piece/combo you choose. The products will be available for purchase both on hankypanky.com and sanrio.com. The collection is really another wonderful opportunity for you to show off your great love for this adorable cartoon character!

Photo Courtesy of Hanky Panky

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