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Gwyneth Paltrow Named New Face of Max Factor

Gwyneth Paltrow has always inspired women from all over the world with her impeccable beauty and talent. Now, the 39-year-old Oscar-winning actress has been named the new face of Max Factor and will be featured in a six-month campaign of the brand that will be released in November, 2012.
Talking about the upcoming campaign, Max Factor glogal creative director, Pat McGrath, said that, “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.”


No wonder, Gwyneth has real natural beauty, and British make-up artist Mel Arter found it a great delight to work with such beauty. “It was amazing to be involved in this campaign” she revealed. “Gwyneth was a fantastic creative inspiration, it was so exciting to create looks for her that I thought would work for her and her lifestyle. It’s been incredible to work with the other make-up artists in the network, and Pat, and see the end glamour statements coming to life on Gwyneth.”
Esi Eggleston Bracey, the vice president of Max Factor, confessed that, “It was magical to see these creative forces coming together…our international network of renowned makeup artists, led by Pat and inspired by Gwyneth. What a combination and what stunning results.…This campaign is a real celebration of Max Factor makeup artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them.”

We’ll just wait a little till November to see the fantastic result of the joint work!

Photos courtesy of WWD

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