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Etam Spring/Summer 2011 Campaign

Ladies underwear seems to be the closest thing to women’s body, something which knows the most about its bearer, which has the same scent of the body and it’s exactly here that the romance between lingerie and woman’s body begins. The most skillful lingerie designers are really able to tell an entire story through lingerie, giving it a unique ability to talk, touch and feel the body. And this is especially felt, when you take a glimpse at the famous French label Etam’s new line of sexy lingerie and chic garments designed for sophisticated and seductive women.

The beautiful Russian model Natalia Vodianova is the one, featuring in this extremely sweet, romantic and dreamy advertising campaign, wowing on an enchanting garden background. Looking flirty and sexy, Natalia Vodianova really manages to allure everybody, wearing fragile and sweet ladies underwear, where lace, transparencies, ruffles and nude and bold colors are the dominant features. She looks very edgy and seductive in the bold red lingerie, and very romantic and sweet in the garments and beautiful free-flowing dresses, covered with numerous bohemian floral prints.

The designer managed to perfectly express the hottest trends of the season in this fantastic line of women’s underwear, such as dramatic and unique cuts, delicate fabrics, subtle rushes and dazzling print and color palettes. The nude and pastel hues look so girly and sweet, and on the contrary the bold colors, especially red are for women who want to indicate their wild side and bring out a real seductive woman.
It’s really hard to have a look at these stunning lingerie pieces and resist your temptation of obtaining one, and why not, even several items, thus carrying out your dream about something new and seductive. Etam spring/summer 2011 lookbook is really worth of all praises.

Photos ©  glamcheck

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