We are excited to present a brand new fragrance collection signed by Estee Lauder and featuring Kendall Jenner! Of course we are speaking of the new Estee Lauder Modern Muse Le Rouge collection! With the motto of ”be daring, be an inspiration”, the new summer fragrance seems to be designed exclusively for women who don’t like to go unnoticed.
One of the most exciting things about the new fragrance collection is that the official face for the campaign appears to be stunning Kendall Jenner. Well, no wonder why, as who else if not one of the most inspiring fashion icons of the next generation would represent the brand? This definitely is another proof of the fact that the new Estee Lauder Modern Muse Le Rouge collection is for young, confident women who know what they want. Also the color choice of the main theme of the campaign wasn’t accidental either as we all know that red is the color of passion and adventure, the two main attributes of the character of a modern woman.
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Speaking of the campaign and their decision to propose gorgeous Kendall Jenner to be the new face for Estee Lauder Modern Muse Le Rouge collection, Karyn Khoury, the Senior Vice President of the label added: “It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude. This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed—and every ingredient in this scent was carefully selected to reflect that.”
Now let’s see what the new summer fragrance of Estee Lauder looks like!
As representatives of the label claim Estee Lauder Modern Muse Le Rouge stands out for being a mixture of magical scents of rip fruits and roses enriched with a velvet cream scent. In fact the amazing dual-effect of the fragrance makes the experience totally worth it!
It should be noted that the two accords of the new fragrance are Ripened Roses, enriched with floral scents and freshness of fruits and the Velvet Cream, which appears to be an addictive blend of Madagascar Vanilla, Ambrette mixed with Vetiver and Patchouli that comes worked with the soft scent of Magnolia Flower and Jasmine.
Luckily Estee Lauder Modern Muse Le Rouge is followed by Modern Muse Le Rouge Shimmering Body Lotion, which is a high quality lotion with an amazing scent and a perfect hydrating formula that easily absorbs into skin.
Well, that’s not all! It turns out that the label is also launching a limited edition makeup line that includes nail polishes, eyeshadows and lipsticks all in different tones of red, all inspired by the red of the Le Rouge fragrance bottle!
Can’t wait to see it in reality? Well, guess what! Modern Muse will be available at Estée Lauder counters and certain airports beginning with July 2015!
