Hollywood beauties Olivia Wilde and Emma Stone have added a new fantastic deal to their long list of achievements, by becoming the new global ambassadors of Revlon Cosmetics. They join the list of celebrities, who have presented the brand in the past, such as Kate Hudson, Jessica Biel, Jessica Alba, Halle Berry and Elle MacPherson. The glamorous and successful actresses will appear in the new ads, promoting a new color cosmetics line and new nail enamel products, set to hit the store shelves in early 2012. They’ll also feature in other projects of the cosmetics brand. Fans of Revlon and the beautiful actresses will have the chance to see their photos months and weeks before the official launch, if they follow Revlon on Facebook and Twitter.
According to Alan Ennis, Revlon’s president and chief executive officer, the two are the perfect embodiment of the Revlon woman who is “glamorous, confident and bold.” They “embody strength, beauty and femininity. Emma is so classic in a Grace Kelly real movie star way and she is an amazing actress as well. Olivia has the most unbelievably beautiful eyes and she is also cool and intelligent. I cannot wait for everyone to see our new Revlon campaigns.”
This perspective of Revlon resonate well with Emma, who stated: “Revlon recognizes that every woman is multifaceted and magnificent in their own way and the expression of individuality is as important to Revlon as it is to me. I have been familiar with Revlon for as long as I can remember. I vividly recall my mom wearing Revlon makeup and I remember getting to the age when I was finally able to wear Revlon myself.”
In her turn, Olivia Wild added: “I have always admired Revlon and their commitment to giving women the confidence and tools they need to feel beautiful, both inside and out. Creatively, Revlon has never been afraid to push the envelope, which is important to me. I also love that they use their tremendous recognizability around the world to do good as one of the industry’s biggest champions of women’s health. It’s exciting to join a company with a big heart and big ideas!”
Both Emma and Olivia don’t have any personal profits from this collaboration, as they intend to get involved in supporting the brand’s philanthropic efforts. Revlon’s philanthropic activity history is quite impressing, as more than $65 millions have been raised for women’s cancer research in the past 10 years.
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