Covergirl is breaking the mold of the cosmetics world announcing their newest spokesperson, James Charles! The cosmetic company shared the news on Facebook saying, “Meet James Charles: makeup artist, boundary breaker, and the newest COVERGIRL!” James is Covergirl’s first ever CoverBOY!
He will appear in the newest Covergirl campaigns for “So Lashy” mascara. According to a Covergirl press release, “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” it continued, “James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”
If you haven’t already seen James Charles’ FIERCE Instagram account, prepare to have your mind blown at this young man’s artistic talent @JamesCharles
Congratulations to Covergirl and James Charles for breaking boundaries!
