Alexa Chung Street Style: Be Casual And Cool – Her trademark style was apparent from her very first presenting job on Channel 4’s Popworld in 2006, seven years after she was scouted at the Reading Festival and signed to Storm Models.
In February 2010 she became our first ever Today I’m Wearing star to coincide with her debut cover (the March 2010 issue), showcasing a wardrobe of Miu Miu, Chanel and Louis Vuitton mixed with Topshop, Cos and LK Bennett. Despite a move to New York, she has retained the signature touches that made her a London style favourite – a penchant for flats, Sixties silhouettes and hints of androgyny – while she continues to champion British designers including Christopher Kane, Erdem and JW Anderson.
She may have described her personal style as “ripping off Jane Birkin”, but there’s no denying Alexa Chung’s influence on British fashion – from the abundance of peter pan collars and loafers to smock dresses on the high street, to the popularity of the Alexa Mulberry satchel.
