Looks like the Kardashians are trying to get more and more involved in the fashion industry and after having launched the Kolor Kollection of OPI, they start a new collaboration with Sears, releasing a 40 pieced collection for their fans to make a real fashion statement. The line presents figure flattering sexy dresses, seductive lingerie sets, high heel shoes, classy handbags and eye-catching jewelry. With the prices ranging from $20 to $99, the Kollection is quite accessible for the Kardashians’ fans with a 72-hour pre-sale.
This project is a result of the sisters’ strong desire to step into the fashion world, and as Kim states: “This was our ultimate dream ever is to, you know, create our own clothing line, go into bedding and home, denim, lingerie, ready-to-wear, everything… from shoes to accessories, handbags… Fashion is our life”
The Kardashian Kollection, which will hit the web on August 11 and will arrive in 400 stores worldwide on August 25, is designed especially for women with different body shapes. As Khloe Kardashian said: “Women should celebrate their bodies. The three of us have very different body types, and we were very conscious about designing pieces to complement every woman’s figure.”
She also admitted that her favorite design in the entire collection is the printed jumpsuit ($68.99). “This cut also really compliments my height. Dress it up with heels and glam jewels or dress it down with flats and simple accessories for day,” Khloe said.
On the other hand, Kourtney is of the opinion that jewelry plays an essential role in someone’s style: “I love the jewelry in the first collection because it has such a cool, vintage flare. I change up my style all the time and love to play around with accessories in particular—they can really make or break an outfit. I would wear this cuff during the day layered with other little bracelets or at night on its own with a fab dress or chic pants.”
As for Sears, this is a brilliant chance of expanding the consumer’s perception about the company. John Goodman, executive vice president of apparel and home declared: “When you think of Sears you think of appliances, you think of tools. How do you get people’s perception to change around clothing and apparel? That’s where the girls are going to do an amazing job – bringing in a new audience.”
The Kardashian Kollection for Sears presents a parade of everyday pieces, which are both versatile and glamorous. Stripes, leopard prints and snake skin appear on clothing pieces and accessories. You can choose that black and white dress for an office wear or go for that leopard-printed jumpsuit, if you support Khloe’s style.
Clutches and handbags come in animal prints as well as solid colors. Footwear is quite ordinary, featuring high heels mainly and knee-length boots. Accessories come in separate sets and contain acrylic and rhinestones. As for the lingerie sets, they are utterly sweet and feminine, featuring a pink lace set and animal-floral printed design, trimmed with black lace.
If you are into Kardashians’ style, that is you like combining casual and everyday glamour fashion, you have the chance to benefit from the 30% discount on August 11, purchasing your favorite design at Sears.com or Searsstyle.com. However, if you are patient enough, you can wait till August 25 and try your desired item on already in the shop.
Photo courtesy of Sears