In the Helmut Lang campaign for fall-winter 2024, Irina Shayk takes the spotlight with her tousled pixie haircut, making a striking impression. The simple white background keeps the spotlight on the fashion pieces. This season’s campaign, captured by Talia Chetrit, emphasizes a sense of confidence.
Irina Shayk for Helmut Lang Fall 2024 Ad
The newest collection from Helmut Lang is crafted to inspire empowerment, presenting pieces designed to help the wearer conquer any challenge. Psychedelic direction from Peter Do sees Shayk striking a myriad of powerful poses, flaunting draped tops, jeans decorated with ribbons, and skirt styles featuring punch holes.
Relaxed sweaters introduce a casual vibe, while structured blazers, puffer jackets, and plaid fringed styles lend sophistication. Stylist Jason Rider expertly combines these elements, creating a seamless story.
The color scheme of the collection is simple and clean, relying heavily on black and white tones to create a modern base. Accents of red and burgundy add a dramatic flair to the pieces.
The beauty look remains subtle and practical, with hairstylist Akki Shirakawa enhancing Shayk’s short hairstyle while makeup artist Fara Homidi opts for a very natural beauty approach.
Image Source: Fred Duval / Shutterstock
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