With its latest collection, H&M Move elevates fitness apparel to a new level. Model Irina Shayk leads the campaign, showcasing a perfect fusion of fashion and fitness. The line draws inspiration from the active lifestyle in Paris.
Irina Shayk for H&M Move 2024 Ad
The capsule collection features SoftMove technology, providing a soft texture and a comfortable fit suitable for intense workouts or casual walks in the city. These garments are crafted for both performance and comfort, including leggings, bike shorts, sports bras, and more.
“Comfort, style, and performance all come together in this activewear collection. Inspired by Paris but designed for anyone seeking style in their active lifestyle,” according to Marie Fredros, Head of Design at H&M Move.
Irina Shayk brings the collection to life, flaunting her toned figure in the campaign images. She sports an oversized StormMove red parka paired with stylish mirrored sunglasses ideal for outdoor workouts. The vibrant color palette includes red, black, and white tones sure to make a statement.
The influence of Irina Shayk in the fashion industry goes beyond her collaboration with H&M Move. She has recently been featured on the cover of Vogue Korea, marking her as a prominent figure in global fashion.
Image Source: magicinfoto / Shutterstock
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