H&M’s Holiday 2024 collection and advertising campaign draws inspiration from the opulent styles of the 1960s and 70s, infusing them with a contemporary flair. The promotional photos include appearances by Mona Tougaard, Saunders, Gemma Ward, 070 Shake, Kim Gordon, Coco Gordon Moore, and others, accompanied by their families.
H&M Holiday 2024 Campaign
This year’s collection emphasizes party attire like never before. Envision dazzling, intricately designed dresses, bold wide-leg trousers, luxurious faux fur outerwear, crisp shirts, and playful ruffled skirts.
The color scheme draws from timeless classics, focusing on classic blacks and whites, complemented by glimmering silver, rose gold, and quartz tones. This season prioritizes meticulous details, with bow accents, rhinestones, and sequins adding a layer of enchantment to every item.
Accessories include standout pieces such as evening bags adorned with crystal fringes and bold jewelry selections. Fashion enthusiasts will not have to wait long, as the Holiday 2024 collection will launch on November 7th, available online and at select retail locations.
According to Eliana Masgalos Duarte, the Womenswear Design Director at H&M, “For Holiday 2024, we are championing a new kind of elegance: one that is charming and exuberant, but utterly modern. We’re bringing the elevated style of 60s and 70s couture into the contemporary wardrobe.”
Image Source: HM.com
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