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Perfumes & Makeup

Gucci Debuts New Fragrance Gucci Bloom

Gucci debuts the first women fragrance by Alessandro Michele, Gucci Bloom eau de parfum. The fragrance is “a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way,” says Gucci’s description.

Presented in a powder pink lacquered bottle, reminiscent of porcelain, Gucci Bloom unfolds like a flourishing floral garden with notes of tuberose, jasmine and Rangoon Creeper. Gucci Bloom was blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director.

All the details of the new fragrance Gucci Bloom eau de parfum or to purchase are available now at Gucci starting at $124.

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